Travis Scott is stepping onto the pitch in style. The rapper has teamed up with Spotify and FC Barcelona to become the shirt sponsor for the upcoming El Clásico match, marking a major crossover moment between football, fashion, and music. As part of the 2024/25 home kit remix, Barça will swap out the traditional Spotify logo for a limited-edition ‘Cactus Jack’ emblem in honour of Travis’s label and creative brand.
This high-profile moment adds to a growing list of music stars who’ve featured on Barça’s kits, with past appearances by Drake, Rosalía, and Coldplay. But this time, it’s not just about the shirt.
Travis is bringing his full creative world with him. A curated playlist will be played pre-match at both legs of the El Clásico, building hype through sound as well as style.
The collaboration also features a full co-branded apparel drop. Expect a retro-style jersey, street-ready hoodies, and accessories that fuse Cactus Jack’s aesthetic with football-inspired design. Whether you’re watching the match or pulling up on the streets, this collection is built to flex both ways.
Your thoughts on this collab?
