IN A NUTSHELL
• LIV Golf South Africa takes place from 19 to 22 March 2026 at The Club at Steyn City
• Castle Lite joins as an official partner bringing music entertainment and fan experiences
• Line up includes Calvin Harris Black Coffee GoldFish Lordkez and Saxby Twins
As mentioned past weeks, it’s a go for LIV Golf in South Africa in March 2026.
The four day celebration of sport music and culture, will take place from 19 to 22 March 2026 at The Club at Steyn City.
Following the announcement, the tournament has revealed a major partnership with SAB (South African Breweries) through Castle Lite.
Known for delivering large scale live music experiences, the beer brand will bring its signature energy to LIV Golf South Africa through a series of immersive activations and headline performances. The event will feature a high impact entertainment programme with both local and international artists already confirmed, including Calvin Harris, Black Coffee, GoldFish, Lordkez and Saxby Twins.
From Friday to Sunday, the Castle Lite Concert Stage will anchor the entertainment offering, transforming Steyn City into a multi layered lifestyle destination. Beyond the main stage, the brand will activate immersive on course fan experiences, premium hospitality zones, digital storytelling moments and social engagement touchpoints designed to enhance the overall LIV Golf atmosphere.
Castle Lite will also extend the experience beyond Steyn City by curating additional viewing parties and off site experiences for fans who may not be attending the tournament in person. This approach reinforces the brand’s focus on accessibility and community, ensuring the energy of LIV Golf South Africa reaches audiences across the country.
The partnership further highlights SAB’s long standing commitment to sport and culture in South Africa. Over the years, the company has consistently brought world class live music experiences to local audiences, hosting international artists such as J. Cole , Travis Scott, Chance The Rapper, Meek Mill and Post Malone to name a few.
