IN A NUTSHELL
- adidas taps Sacha Feinberg-Mngomezulu and Ciza to front the Adistar Control 5 launch
- The silhouette blends performance running heritage with modern streetwear appeal
- Multiple colourways position it as a versatile, everyday staple
adidas continues to blur the lines between sport and culture with the launch of the Adistar Control 5, bringing together rugby star Sacha Feinberg-Mngomezulu and new signee to the three-strip brand Ciza to lead the campaign.
Originally rooted in performance running, the Adistar line traces back to its early days as a track-focused silhouette before evolving into a comfort-driven long-distance running shoe. Now, nearly two decades later, the Control 5 returns reimagined for a new era, one where technical design meets everyday style.
The updated silhouette leans into the growing “dad sneaker” wave, merging cushioning and functionality with a bold, fashion-forward identity. It is a shift that reflects how performance footwear continues to move beyond sport and into lifestyle, becoming a key part of daily rotation for a new generation of wearers.
Bringing this vision to life, the campaign rolls out through a dynamic, urban visual narrative. Shot through a fisheye lens, the film follows Sacha riding through the city before linking up with Ciza for a laid-back moment over a game of dominoes, capturing a natural crossover between sport, music and street culture.
Available in a range of colourways, the Adistar Control 5 is designed to move seamlessly across different settings and styles. Whether worn for comfort or as part of a statement look, the silhouette positions itself as another strong addition to adidas’ growing roster of culturally driven footwear drops.
You can get a pair via adidas online and Shelflife stores.
