IN A NUTSHELL
- Maybelline launches the Super Stay Vinyl Ink Racing Collection at Kyalami
- Influencers and culture figures gathered for a high-energy racetrack-themed event
- Kamo Mphela and DJ Doowap front the new range
Maybelline brought full throttle energy to the Kyalami Grand Prix Circuit this past week to launch the Super Stay Vinyl Ink Longwear Liquid Lipstick Collection.
The brand invited a mix of influencers, creators and culture-figures to step into a motorsport-inspired environment that perfectly matched the high-performance theme of the collection. Guests were spoiled to race track drive, indoor racing game stations and even a miniature racing circuit, while beauty stands throughout the venue allowed attendees to test the new lipstick shades up close.
Among the familiar faces spotted at the event were DJ Doowap and Kamo Mphela, both leading the charge as faces of the new range and bringing their signature personality to the launch moment.
The Racing Collection centres on bold expression and long lasting performance. Powered by the Super Stay Vinyl Ink formula, the lipsticks deliver rich colour payoff with a glossy vinyl finish designed to last from day to night.
Check out more photos from this event:
