IN A NUTSHELL
- McDonald’s South Africa launches its new summer campaign featuring Bonang Matheba and Nomzamo Mbatha
- The campaign spotlights the Chicken Foldover Meal
McDonald’s South Africa has rolled out a fresh summer campaign starring two of the country’s most influential media personalities, Bonang Matheba and Nomzamo Mbatha. The new ad puts the spotlight on the beloved Chicken Foldover Meal, capturing the fun, energy, and flavor that define the McDonald’s experience.
The advert runs with a catchy tagline “If you know, you know,” and brings together two household names who have shaped South African entertainment and culture for over a decade. Bonang and Nomzamo’s on-screen chemistry lights up the ad, turning a simple fast-food moment into a celebration of local stardom and flavor.
“The campaign’s tagline, ‘If You Know, You Know,’ reflects the Foldover’s growing reputation among fans as a lighter, flavour-packed option that stands apart from traditional burgers.Chicken continues to be a key part of South African consumers’ dining choices. The Foldover is a prime example of how we can offer innovative, tasty options that resonate locally while supporting our broader chicken strategy,” said Dan Padiachy, Chief Marketing Officer for McDonald’s South Africa. “As we celebrate three decades in South Africa, we remain committed to providing menu choices that are relevant, convenient, and, above all, delicious.”
Curated and managed by Duma Collective, the campaign merges McDonald’s global appeal with local star power. Through the McDonald’s app, fans can also enjoy exclusive Chicken Foldover deals and fresh ways to experience one of the brand’s most popular meals.
The ad delivers a bubbly, feel-good tone that blends celebrity charm with everyday simplicity and just two icons enjoying a McDonald’s meal, reminding fans why the Chicken Foldover remains a go-to favorite. This advert is currently airing on different media channels.
Check out the advert below:
