IN A NUTSHELL
- Apple unveils iPhone 17, 17 Pro, 17 Pro Max, and the ultra-thin iPhone Air
- All powered by the new A19 Pro chip and featuring Apple’s most advanced camera system ever
- Pro models push boundaries with 8-lens equivalents, 200mm optical zoom, and pro video tools
- iPhone Air is Apple’s thinnest iPhone yet at just 5.6mm, built from titanium with Ceramic Shield on both sides
- The new models will be available to buy in South Africa on 19 September.
Apple has officially unveiled the iPhone 17 family, introducing the iPhone 17, 17 Pro, 17 Pro Max, and the all-new iPhone Air. Headlined by the A19 Pro chip and Apple’s most advanced camera system to date, the lineup delivers record-breaking performance, brighter displays, and longer battery life.
iPhone 17 Pro & Pro Max
The Pro lineup sets new standards in performance and photography.
- Displays: Super Retina XDR with ProMotion (up to 120Hz), Always-On, and 3000 nits peak brightness — the brightest iPhone display yet. Sizes: 6.3″ (Pro) and 6.9″ (Pro Max).
- Durability: Ceramic Shield 2 now protects both front and back, improving scratch and crack resistance.
- Cameras: Triple 48MP Fusion system (Main, Ultra Wide, new Telephoto). A next-gen tetraprism Telephoto with a 56% larger sensor unlocks 8x optical zoom at 200mm, the longest on iPhone. Digital zoom reaches 40x.
- Front Camera: New 18MP Center Stage with a square sensor, AI-enhanced group framing, landscape selfies, and 4K HDR video with Dual Capture.
- Video Features: Industry-first support for ProRes RAW, Apple Log 2, genlock, and integration with Final Cut Camera & Blackmagic workflows.
Storage options range from 256GB up to a massive 2TB on Pro Max. Available in deep blue, cosmic orange, and silver starting at $1,099 (Pro) and $1,199 (Pro Max).
iPhone 17
The standard iPhone 17 gets its biggest upgrade yet.
- Display: Larger 6.3-inch Super Retina XDR with ProMotion, Always-On, thinner bezels, and 3000 nits brightness.
- Camera System: For the first time, all rear cameras are 48MP, including a Fusion Main with 2x Telephoto and a new Ultra Wide delivering 4x the detail.
- Video: 4K60 Dolby Vision with Cinematic & Action modes, plus new Spatial Audio recording.
- Software: iOS 26 introduces a Bright Photographic Style for enhanced skin tones and vibrance.
Starts at 256GB storage (double last year’s base).
iPhone Air
Apple’s thinnest iPhone ever — just 5.6mm — is here.
- Build: Grade 5 titanium frame, Ceramic Shield 2 on both sides, precision-milled plateau design.
- Display: 6.5-inch Super Retina XDR with ProMotion, Always-On, 3000 nits brightness, and thinner borders.
- Camera: 48MP Fusion Main with four focal lengths (24mm, 28mm, 35mm, 48mm). Quad-pixel sensor with OIS and advanced Photonic Engine.
- Front Camera: New 18MP Center Stage square sensor with group framing and 4K HDR Dual Capture.
Available in space black, cloud white, light gold, and sky blue, starting at $999 (256GB).
AVAILABILITY
- The new models will officially launch in South Africa at iStore on 19 September 2025.
