IN A NUTSHELL
- Birkenstock launches its new #ComeBackToYou campaign in South Africa
- Through the lens of Dan Carter, four local creatives lead the storytelling: Phola Gumede, Bathandwa Ngwendu, Celeste Jacobs, and Bee Diamondhead
- Campaign explores everyday rituals of ease, style, and grounding moments
For its latest campaign, Birkenstock is shining a light on South African stories and style through the lens of four local creatives. Shot by Dan Carter, the campaign embraces the theme #ComeBackToYou, exploring how the brand’s footwear fits into everyday rituals of ease, grounding, and self-expression.
The campaign protagonists include Phola Gumede, DJ and content creator who co-founded Homie.Lover.Friend; Bathandwa Ngwendu, storyteller; Celeste Jacobs, acclaimed film photographer; and Bee Diamondhead, creative director and costume designer. Each of them embodies the campaign’s storytelling journey, rooted in personal style and the beauty of being present with oneself.
“Come Back To You” also highlights some of Birkenstock’s most iconic silhouettes, reintroduced with fresh updates. Featured styles include the Boston in suede, oiled leather, LEVE, and shearling; the Arizona in oiled leather, suede, smooth leather, and Birkibuc finishes; along with the Uji and Kyoto Lena.
These timeless styles are available online at www.bashafrica.com and in Birkenstock stores across South Africa.
