adidas and Arsenal have officially dropped the Gunners’ new 2025/26 home kit, and it’s all about heart. Literally. Titled “The Heart of Arsenal,” the shirt is inspired by the human heart as a creative metaphor, pulsing with the passion and pride behind the badge.
The launch campaign stars men’s and women’s team players, narrated through their internal monologues and actual heartbeats, layered over a special musical score. It also shines a light on Arsenal in the Community, which celebrates its 40th anniversary this year. Young people from local programmes like Premier League Kicks, Primary Stars, and Football Plus are featured in the film, tying the club’s on-pitch presence back to its deep community roots.
Visually, the kit pays homage to the club’s history. The design incorporates a gothic-style ‘A’, lifted from the classic Victoria Concordia Crescit crest first seen in the 1949/50 season. This motif was a standout on Arsenal’s iconic 1990/91 title-winning kit and is reimagined throughout the new shirt in a repeat print.
The full kit includes crisp white shorts with red accents and matching red socks featuring the gothic ‘A’, tied together with adidas’ Three Stripes for a modern edge. It’s a blend of heritage, heart, and high-performance fabric tech.
Arsenal’s men’s squad debuted the new kit at Emirates Stadium against Newcastle United on 18 May 2025.
