IN A NUTSHELL
- Levi’s launches a Country Ringer Tees collection inspired by World Cup nations
- The range includes 13 country themed designs and a special International Tote
- The collection brings football culture into everyday fashion rather than traditional fan merchandise
While football brands continue unveiling kits and supporter collections ahead of the World Cup, Levi’s is entering the conversation from a different angle.
The denim brand just dropped its new Country Ringer Tees collection, a capsule inspired by some of football’s most passionate nations. Rather than creating traditional supporter merchandise, Levi’s has focused on everyday wardrobe staples that celebrate the colours, identity and spirit of countries heading into football’s biggest tournament.
The collection features 13 country specific designs representing Mexico, Canada, Brazil, Argentina, Colombia, Germany, France, England, Spain, Nigeria, Morocco, Japan and South Korea. We also have the locally made for South African fans.
Built around Levi’s classic retro ringer silhouette, each tee adopts the colours of its respective national flag while maintaining a clean lifestyle focused aesthetic. The range is available in both the Retro Ringer Tee and Retro Mini Ringer Tee styles.
The collection leans into the growing crossover between football and fashion, where national pride is increasingly expressed through everyday style rather than only match day jerseys.
Alongside the apparel, Levi’s has also introduced the International Tote, featuring all participating country flags in a single design that further ties together the global spirit of the collection.
The release forms part of Levi’s broader partnership strategy with national football federations, continuing the brand’s push into sport inspired lifestyle apparel.
For those looking to tap into World Cup energy without wearing a full football kit, this collection offers a more subtle approach that blends sport, culture and fashion into one easy everyday look.
The Country Ringer Tees collection is available now through Levi’s online and selected retail stores, priced at R799 per tee.
