IN A NUTSHELL
- Guess makes way for new season with two new scents for the year
- Iconic Blue introduces a fresh, woody fougère for men
- Iconic Sublime delivers a soft, aquatic floral scent for women
Guess is making sure you have an option for some new scents this year. The luxe brand has two new additions to its Iconic line, the Iconic Blue for men and Iconic Sublime for women.
Iconic Blue leans into a fresh yet grounded profile. Designed as a salty, woody fougère eau de parfum, it opens with a burst of Italian bergamot and lemon, layered with a Mediterranean sea salt accord that instantly evokes a coastal energy. The heart introduces blue lavender, black pepper and geranium, adding both calm and edge, before settling into a warm base of cedarwood, vetiver and tonka. The result is a scent that feels both clean and commanding.
Visually, the fragrance is housed in a deep blue bottle, accented with leather textures and refined gold detailing. Fronting the campaign is Simone Stravolo, reinforcing the scent’s bold and effortless positioning.
On the other side, Iconic Sublime offers a softer, more fluid expression. Designed for women, the fragrance reimagines the Iconic bottle in a mint green tone, complemented by a woven rope detail and a gold G charm that adds a subtle statement.
The scent itself opens with an aqua essence that brings a light, breezy freshness. At its heart, blue lotus introduces a delicate floral note that feels both airy and serene, while the base of bio amber adds warmth and depth, leaving a lasting, sensual finish.
Both are now available at retailers.
