IN A NUTSHELL
- Hennessy unveils its latest “Made for More” global campaign, celebrating African creativity and culture
- Features Tems as the new Global Ambassador alongside Kabza De Small, Maglera Doe Boy, and INNOSS’B
- Set across three immersive club worlds — Games Club, Art Club, and Jam Club
- A tribute to Africa’s bold, inventive spirit and ever-evolving creative community
Hennessy has unveiled its striking new “Made for More” campaign, a cinematic tribute to the power of African creativity. The campaign stars newly appointed Global Ambassador Tems, alongside a lineup of trailblazing African artists Kabza De Small, Maglera Doe Boy, and INNOSS’B, all embodying the brand’s spirit of innovation and artistry.
Set in three distinct worlds Games Club, Art Club, and Jam Club, the campaign explores how creativity thrives through connection and collaboration. Each scene brings to life a different facet of the African cultural landscape, from fashion and fine art to rhythm and performance.
In the Hennessy Art Club, Tems moves through a surreal world of sculptures and vibrant canvases inspired by South African street murals and Nigerian contemporary art. It is a space where artists transcend boundaries, turning individuality into collective inspiration.
The energy peaks in the Jam Club, where rhythm takes the spotlight. Joined by Kabza De Small, the pioneer of Amapiano, Tems dives into a spontaneous musical exchange, surrounded by live instrumentalists and a euphoric crowd. The moment captures how African sound continues to define global music culture, raw, bold, and uncontainable.
From Lagos to Johannesburg to Kinshasa, “Made for More” celebrates the next generation of African icons who are shaping culture and creativity beyond borders. With its message of unity, originality, and excellence, Hennessy once again cements its place at the heart of contemporary African expression.
