IN A NUTSHELL
- Miu Miu reclaims the number one spot in Lyst’s Q2 2025 Hottest Brands ranking
- Loewe, Saint Laurent, Prada and Coach round out the top five
- Burberry and Birkenstock re-enter the top 20 while Versace and Gucci fall
The latest Lyst Index for Q2 2025 is out, and Miu Miu is once again fashion’s hottest brand. The brand climbs back to the top, reclaiming the number one spot from Loewe, which slips to second place. Saint Laurent holds strong at number three, with Prada rising one place to fourth and Coach dipping slightly to fifth.
The rest of the top ten sees The Row and Chloé climbing, while COS, Bottega Veneta and Moncler experience minor shifts. These brands continue to dominate the fashion conversation through online searches, sales and viral moments across social media.
Outside the top ten, Ralph Lauren, Alaïa, Balenciaga, Jacquemus and SKIMS make up the middle ranks, with Burberry and Birkenstock re-entering the list to claim spots in the top 20. Versace and Gucci each slide slightly, while Valentino stays put at number 20.
The Lyst Index continues to reflect the pulse of the fashion world by combining shopping data, social buzz and engagement across over 200 million users globally.
