IN A NUTSHELL
- Ray-Ban and Sunglass Hut drop a global exclusive capsule
- The collection reworks iconic silhouettes in a bold white and grey palette
- Designed as a blank canvas, the frames put personal style at the centre
Ray-Ban and Sunglass Hut have come together for a special global capsule collection that strips things back to the essentials while making a strong visual statement.
Created exclusively for Sunglass Hut, the collection goes back to some of Ray-Ban’s most recognisable silhouettes through a minimalist lens. The approach is simple but effective, crisp white frames paired with cool grey lenses, set against the brand’s signature red identity. The result is a sharp, modern contrast that feels both timeless and new.
Rather than letting the frames define the wearer, the concept flips the narrative. Each pair is designed as a blank canvas, allowing individual style and attitude to take the lead.
The capsule features four standout silhouettes. The Zena introduces a bold cat eye shape, while the Mega Wayfarer II reworks a classic into a more oversized, contemporary form. Alongside these, the RB4441D delivers a sleek, pillow shaped profile, and the Wayfarer Puffer pushes things further with a more exaggerated, fashion forward edge.
Beyond design, the collaboration also extends into the full experience. Each pair comes with dedicated co branded packaging, reinforcing the partnership and elevating the drop into a collectible moment.
Rolling out globally, the collection is supported by in store installations, digital storytelling and social content, positioning it as more than just a release but a cultural touchpoint within the eyewear space.
The Ray-Ban for Sunglass Hut capsule is now available at select Sunglass Hut stores, with pricing in South Africa ranging from R2,380 – R3,880.
