IN A NUTSHELL
• Nasty C partners with KFC South Africa for a limited edition signature meal
• The collaboration includes a new advert billboards and a Johannesburg launch event
• The Nasty C Triple Sauce Burger blends creative energy with bold flavour for a pop culture moment
Rapper Nasty C has officially locked in a new partnership with KFC South Africa, unveiling his own limited edition KFC signature meal known as the Nasty C Meal. After weeks of teasing, the collaboration has been revealed as a fusion of music, culture, and flavour, marking one of the freshest brand meets artist rollouts of the year.
The collaboration introduces the Nasty C Triple Sauce Burger, crafted to reflect Nasty C’s creative energy and KFC’s commitment to constant innovation. The burger features a crispy seasoned fillet, with a plant based option available at select stores, served on a soft bun with fresh lettuce and three distinct signature sauces. Each sauce brings a different note to the flavour journey, one creamy and cooling, one tangy and zesty, and one sticky sweet, creating a layered taste experience in every bite.
The rollout campaign includes a new television advert, outdoor billboards, and a launch event hosted on 4 December in Johannesburg. The partnership also positions KFC firmly within youth culture, using Nasty C’s influence as one of South Africa’s most impactful hip hop artists to connect with consumers in a fresh and culturally relevant way.
Available for a limited time and exclusively at select KFC outlets, the Nasty C Triple Sauce Burger carries a sense of exclusivity, encouraging fans to grab it while it lasts.
Check out the new advert below:
