Nestlé is expanding its range with the introduction of KitKat Tablets, now available in South Africa, Canada, and 29 European markets. This bold new range is all about sharing, snacking, and shaking up the category. The tablets come in three indulgent flavours: Double Chocolate, Hazelnut, and Salted Caramel.
Designed to be more than just a bigger KitKat, these new tablets mix the brand’s iconic crispy wafer with smooth fillings and a marbled chocolate finish—delivering a rich, multi-textured treat. Nestlé is positioning this move as a fresh take on the traditional chocolate tablet space, directly targeting popular players like Cadbury’s Dairy Milk and Galaxy.
To support the rollout, Nestlé is investing heavily in marketing campaigns, in-store activations, and sampling to get the new range into consumers’ hands—and mouths. The product is being made at the company’s €44.2 million factory in Sofia, Bulgaria, which opened in late 2024 as a hub for chocolate innovation.
With this move, Nestlé is expanding KitKat’s role from just a break-time snack to a go-to indulgence for more relaxed, shareable moments.
